AutoICP & VALUE PROPOSITION

ICP and value proposition

ICP & value
proposition model.

Auto uses explicit rules—not human discretion—to execute across approved sources and record why money moves.

The product layer above vaults

Balance keeps eligible money working inside liquidity rules. Index turns qualified DeFi and real-world-asset markets into rules-based portfolio exposure.

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01

Ideal Customer Profiles

Auto is focused on fintechs first. Auto Index addresses a separate customer profile: professional stablecoin investors who already use vaults.

Auto Balance / Fintech

The balance owner

A fintech, neobank, wallet, or payments leader responsible for the liquidity and economics of meaningful stablecoin balances.

Owns
Customer balances, operating funds, reserves, or company treasury
Needs
Money available for withdrawals, settlement, payroll, and operations
Chooses
Liquidity windows, approved sources, concentration, pause, and exit rules
Auto Index / Vault investor

The vault investor

A professional stablecoin investor already using DeFi or real-world-asset vaults and comfortable assessing managers, fees, liquidity, and onchain risk.

Owns
Stablecoins set aside for an investment portfolio
Needs
Broad exposure without selecting and rebalancing every vault by hand
Chooses
Eligible markets, weighting rules, limits, reviews, and exit triggers

02

Golden Circle

WHY
Make fragmented onchain markets usable through clear rules.
HOW
Auto turns repeatable rules into continuous execution across approved sources and records why money moves.
WHAT
Balance applies liquidity rules to stablecoin balances. Index creates rules-based portfolio exposure above DeFi and real-world-asset vaults.

03

Personas

Fintech treasury or product lead

The balance owner

Context

Responsible for the liquidity and economics of a meaningful stablecoin balance.

Core job

Keep enough money available for withdrawals and operations while putting eligible balances to work through clear, pre-set rules.

User
Treasury or product lead responsible for balance economics
Buyer
Fintech or neobank; the platform is the customer
Who can stop it
Risk / Compliance, Legal, Finance and executive sponsor
Capital
Customer balances and/or company treasury
Current state
Day-to-day funds, idle reserve, custody or one-provider Earn
Trigger
Enough predictable money remains after settlement and withdrawals
Professional stablecoin investor

The vault investor

Context

Already uses vaults and evaluates strategies, managers, liquidity, fees, and onchain risk.

Core job

Gain broad, rules-based exposure without selecting, sizing, and rebalancing every vault by hand.

User
Professional stablecoin investor or portfolio manager already using vaults
Buyer
Fund, family office, treasury or individual with a defined investment mandate
Who can stop it
Investment decision-maker, risk owner, operations and senior approver
Capital
Stablecoins already set aside for DeFi or real-world-asset investment
Current state
One trusted manager, direct vault selection or a manually maintained portfolio
Trigger
Portfolio complexity or repeated rebalancing makes another layer worthwhile

04

Empathy Maps

Empathy map

The balance owner

Think & feel

“I need the downside to be legible.”

Access to money, overexposure, permissions and what could go wrong matter before the headline return.

Hear

Multiple teams define ‘safe’ differently

Product wants something customers will use; Risk, Legal and Finance need clear limits and proof.

See

Access is already abundant

Custodians, vault managers and protocols already provide approvals, monitoring, methodology and yield access.

Say & do

Compare, document, escalate

The job is not simply “find yield.” It is “make an investment choice that follows the rules and can be explained.”

Pain

Money moving day to day is mistaken for idle cash

High volume does not prove money is stable, available to invest or allowed to leave day-to-day operations.

Gain

A decision others can understand and revisit

Success may be a clear investable amount, comparable options and a reason to review the choice—not simply a higher number.

Empathy map

The vault investor

Think & feel

“Another layer has to earn its place.”

The investor already knows how to access vaults. Better portfolio control must justify the added fee and complexity.

Hear

Every manager presents a disciplined process

Research, monitoring and controls are common claims. The investor still has to decide which approach fits.

See

Similar headlines hide different portfolios

Assets, fees, capacity, liquidity, governance and exit conditions vary across DeFi and real-world-asset vaults.

Say & do

Compare, size, monitor, rebalance

The recurring work is portfolio construction and review—not simply finding another vault.

Pain

Direct access can already be good enough

A trusted manager or direct vault may solve the job. Auto must improve control or reduce repeated work.

Gain

One portfolio view above the vaults

Success may be visible holdings, consistent comparisons and repeatable rebalancing across eligible strategies.

05

Positioning

Product shape 01

Auto Balance

Rules-based execution for stablecoin balances.

For
Fintech treasury and product leaders holding meaningful stablecoin balances
Who
must keep money available for operations and withdrawals while improving balance economics
Auto Balance
groups eligible money by access window and executes across approved sources inside explicit rules
Unlike
idle balances, a separate Earn account, or a manager making periodic decisions
Difference
liquidity and source limits remain explicit; execution is continuous; every movement has a recorded reason
Product shape 02

Auto Index

A rules-based portfolio layer above vaults.

For
Professional stablecoin investors seeking DeFi or real-world-asset market exposure
Who
want diversification without selecting, sizing, and rebalancing each vault themselves
Auto Index
qualifies eligible markets, applies published weighting rules, rebalances, and reports every change
Unlike
relying on one vault manager or assembling and maintaining positions manually
Difference
market-level exposure through transparent, pre-set rules—not human discretion

06

What to Learn Next

The remaining questions are grouped by audience, buying conditions, product value, and adoption.

01

Audience & urgency

  • Which fintech roles have the budget and authority to move first?
  • For investors, is the starting point DeFi vaults, real-world-asset vaults, or a mix?
  • Which company or portfolio sizes can adopt quickly enough?
  • What event turns interest into an active buying process?
02

Balance owner

  • Which fintech balances remain available after withdrawals, settlement, reserves, and operations?
  • What event makes a balance owner act now?
  • Which existing provider or internal-build route is the real default?
  • Which part of approval or implementation creates the most delay?
03

Vault investor

  • Which repeated comparison or rebalancing task creates the most work?
  • When is one trusted manager already good enough?
  • Does a layer above vaults save enough work or add enough control to earn its place?
  • Which holdings, rules, and change explanations must remain visible?
04

Product & adoption

  • Are Balance and Index immediately understood as different products?
  • Which rules, limits, reports, and stop controls are required for approval?
  • How should Auto connect with custody, operations, and existing providers?
  • What fee and minimum balance make each product worthwhile?
  • What must a first pilot prove?